Personalization: While LinkedIn Lead Gen forms maintain a consistent visual design (a necessary choice), you get access to many other ways to make your ad stand out.People use it to learn, meet people and build their careers, an ideal buyer mindset for B2B communication. In this regard, LinkedIn is different from other platforms. This makes the ad feel more like a helping hand than a buzzing insect. Context: Advertising is most effective when your prospect is already looking for a product like yours while they see the ad.
It’s intuitive enough to be used out of the box. LinkedIn Lead Gen offers a built-in editor that lets you create, edit and optimize forms. Easy to work with: Who needs another big system in their martech stack.